Everything begins on the farms. The sheep, their health, and their breed determine the wool’s future uses. From there, logistics become a giant countrywide puzzle: tiny farms with three sheep, huge farms with thousands, and HWC collecting it all with care. Fresh wool arrives full of straw, sweat, lanolin and stories, so it’s thoroughly cleaned, sorted, and then transformed into felt. Each breed has different fibre lengths and textures, which is why some wool becomes acoustic panels while other wool becomes lamps, sofas, or warm textiles. It’s a process shaped by nature, people, patience, and a lot of teamwork.