About the waste
Every year, the Netherlands wastes around 2 billion kilos of food, and it starts right at the farm, where growers are left with fruit and vegetables they simply can’t sell to supermarkets. The reasons vary: from legislation and trade barriers to rejected harvests. Supermarkets are incredibly strict, only wanting to display the most picture-perfect produce on their shelves. Is the cucumber a little crooked? Is the pepper not quite the right colour? Is the pumpkin just a touch too small? It gets stamped as “unsuitable”, even though it tastes absolutely fine. That’s exactly the kind of madness the ‘warriors’ at No Waste Army are fighting every single day.