About the waste
The main material Irma works with is used denim. Jeans from second-hand shops and from people clearing out their closets. Pants, jackets, skirts, shirts. With elastane. Without elastane. Dark wash. Light wash. Torn knees. Perfect condition. Denim is incredibly durable, yet huge amounts are discarded simply because people own too many pairs or because styles change. Over time, Irma’s story spread and now hundreds of jeans arrive at her doorstep instead of her having to search for them. She also reuses leftover sewing threads and, for some products, works with wool that would otherwise be considered waste.